Though still maintaining links to ‘second aid’ and ‘third aid’ matters, over time AECP has focussed more and more on first aid. The care providers name doesn’t make it immediately obvious what we’re about. So, a new name has been registered and launched: First Aid Industry Alliance. The new logo matches the existing AECP logo for easier identification and transition purposes. The new business name will gradually replace AECP, including emails and website but both terms will still reach the same destination.